Have you ever seen those pictures where the backgrounds are black and white and so are almost all the people except for one or maybe two that are in color? That’s pretty much what you have to do with your insurance leads. If you think back, most insurance agents really just focus on one thing, being the best to provide an insurance plan at a low price, or being the best to provide “high quality customer service”. But with so many people using that as an approach, you might as well be the grey in the background.

The trick to getting past all the competitors and standing out in full color isn’t as hard as it may seem. If there’s a huge difference in price, it might seem impossible but even in a market where some providers charge less; there are still high priced providers that stand out.

What people forget sometimes is that convenience and creativity go a long way. For example, some health insurance leads get a plan because they know they need it. The thing is, even when you know you need something, you don’t always want to pay for it. Try to offer a special massage or wellness session with their plan or set a massage session every month. Market it as the road wellness or a prevention technique rather than a cure. This will give them the impression that you are not just after the money. Instead, they will pay as add on to their insurance if they get sick.

Some insurance agents talk to credit card companies or establishments that have the capability to offer something. That way your prospect doesn’t feel like they’re the only ones who are giving rather than taking. Just like the wellness example above, you will gain some name recall and eventually do better as the word spreads.

Remember you don’t have to be grey – or traditional. You have the capability to target and pull in insurance leads regardless of price and we can show you how. Our newsletters will help you figure out not just a niche to target but an effective way to drag those insurance leads in.

Go ahead and sign up today. Take a look at our high quality insurance leads.