How many times have you signed up on email lists of companies selling various products and services? It’s possible that bulks of the emails you receive are from these sources. You can take a hint then that if you send your health insurance leads an email about insurance, whether it’s to announce that you have an updated proposal or that you have a new product, you have to grab their attention. If you look at your full inbox, you’re tempted in cutting the work down by going by the subject line to judge what sort of email you’re getting.

With that scenario in mind, you have to improve your subject line so that your email stays far and away from the trash bin. You start by constructing a short subject line. You should never go more than six words. Even if you can type up a long subject line, you have to keep yourself within 50 characters and that includes the spaces. You also want to make your email more legitimate sounding and you can accomplish that by putting in your agency name. Utilize the colon so that you can easily insert the purpose of your email after your agency name.

Steer clear the purpose of your emails to your medical insurance leads through your subject line. For example, if you have a new quote for your prospect, tell them that in the subject line. You can go with words like your updated proposal. You should also avoid run-ons with your subject line. If you put in updated rates after the words new quote, you’re being redundant already. Again, switch the word new with updated and you’re all set with a great subject line.

Usually when sending emails to insurance sales leads, they go by the subject line if they’re going to open the email or not. You do the same with the emails you receive from numerous marketing companies. Make sure that you get your recipients to open your emails and this starts with having a great subject line.

Sign up and get connected to high quality leads that want to get information about insurance today.